Results today. Capability tomorrow.
Helping organisations focus on what matters.
Services
Strategy for Better Decisions.
MJ Lawrence Consulting is an Executive Strategy Consultancy helping innovation-driven mid-sized organisations — and the private equity investors backing them — make better strategic decisions, translate strategy into measurable results, and build the internal capability to succeed independently.
Executive Strategy
Define strategic priorities, strengthen competitive positioning and align commercial activities to support sustainable business growth.
Commercial Strategy
Align marketing, sales and business development around a shared commercial strategy that delivers measurable business impact.
Government Market Strategy
Navigate complex government markets by aligning business strategy with policy, procurement and stakeholder priorities.
CBRN Policy & Market Intelligence
As European initiatives such as HERA, rescEU and the Preparedness Union Strategy reshape government procurement and stockpiling, staying ahead of policy requires more than tracking tenders.
About Us
From Strategy to Execution
Dr. Mark Lawrence Johnson brings more than 30 years of international executive experience across commercial and government markets. His work combines executive strategy, commercial development and government market expertise to help organisations grow sustainably in increasingly complex environments.
His approach is industry-independent and focuses on building internal capability—not only delivering strategies, but enabling leadership teams to execute them successfully and independently.
Alongside broad international consulting experience, he has particular expertise in pharmaceuticals, biotechnology, medical countermeasures, defence, civil protection and other highly regulated government markets.
Dr. Johnson holds a doctorate in Global Health Economics, lectures in Strategy and Commercial Management at universities in Munich, and advises organisations across Europe, North America and Asia.
Dr. Mark Lawrence Johnson, MBA
Managing Director
OUR EXPERTISE
Executive Strategy Solutions
1. Executive Strategy
2. Commercial Strategy
3. Government Market Strategy
4. CBRN Policy & Market Intelligence
Who We Work With
MJ Lawrence Consulting supports organisations facing strategically important decisions where independent executive judgement, specialist expertise and structured strategic thinking create measurable business value. Every engagement is designed not only to solve immediate strategic challenges but also to strengthen the organisation's own capability to make better strategic decisions in the future.
Typical engagements include:
- Defining long-term business, commercial and growth strategies
- Strengthening competitive positioning and market differentiation
- Supporting executive teams during growth, transformation and organisational change
- Facilitating strategy workshops that develop internal strategic planning capability
- Aligning commercial strategy, marketing and sales with business objectives
- Developing the strategic and commercial capabilities of leadership teams and employees through Executive Education and facilitated learning
- Navigating complex government markets, public procurement and highly regulated environments
Particular experience includes biotechnology, pharmaceuticals, medtech, diagnostics, government markets and European health security. However, the underlying strategic methodologies are applicable across industries wherever organisations face complex strategic decisions and seek to strengthen their own strategic capability.
How It Works
Our Consulting Approach
Every engagement follows a structured approach that transforms strategic insight into measurable business results while strengthening your organisation's capability for long-term success.
Ready to Discuss Your Strategic Priorities?
Every engagement begins with a confidential discussion to understand your objectives, challenges and opportunities. Together, we determine the most effective approach to address your priorities and achieve sustainable business growth.
We aim to respond to all enquiries within one business day.
Understand
Analyse your organisation, market environment and strategic challenges.
Develop
Develop a clear strategy aligned with your business objectives, market opportunities and growth ambitions.
Execute
Translate strategy into measurable business results through Executive Advisory or facilitated leadership workshops.
Sustain
Strengthen internal capability to deliver long-term strategic success independently.
Testimonials
Results I have helped create
"...The project with Mark resulted in transparent and conclusive recommendations which have well-proven itself to have significantly contributed to the protection of Securetec's core business..."
"...Emergent highly acknowledges Mark's policy and sales achievements as well as recognizes the status he has achieved in Europe as a pioneering expert who supported substantial groundwork in this particular field...”
"...Mark consistently demonstrated good judgement, high integrity, self initiative, and often exceeded expectations. He is considered very reliable, professional, pragmatic, and trustworthy...”
"...Mark works very independently according to clearly thought-out plans and knows how to set priorities correctly. His work results were high quality and he has good specialist knowledge, which he applied very well in his field of work..."
"..Based on his strongly developed understanding of the internal and external business environments, Mark was able to cost-effectively manage a number of projects which substantially contributed to the success of our core business..."
Let's Discuss Your Strategic Priorities
Every engagement begins with a confidential discussion to understand your objectives, challenges and growth ambitions. Together, we'll determine the most effective approach for your organisation.
Quick Menu
Contact
- +49 (0)89 2092 5553
- johnson@mjlconsulting.eu
- Munich, Germany