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Strengthening Strategy & Implementation of Marketing & Sales Activities

With global reach from Munich, Germany, MJ Lawrence Consulting enables an effective and efficient approach for achieving your national and international business objectives. Specialty areas include the pharmaceutical and biotechnology industry as well as the governmental procurement process of medical countermeasures.

Core competencies are:

  • Business & Strategic Planning Develop vision and focused action plan to drive effective and efficient progress (incl. market analysis, resource allocation, and portfolio analysis)
  • Implementation & Product Distribution – Project management and “hands on” field implementation of sales, marketing, and government affairs activities

  • Government Policy & Tender Shaping – Establish awareness of mutual interests between government, institutes, and industry (e.g. product/service specifications and standards)

  • Economic Analysis & Communication Research and determine product/service economic value messages to positively influence government policy and/or competitive advantage

Business & Strategic Planning

Develop vision and focused action plan to drive effective and efficient progress (incl. market analysis, resource allocation, and portfolio analysis)

Implementation & Product Distribution

Project management and “hands on” field implementation of sales, marketing, and government affairs activities

Government Policy & Tender Shaping

Establish awareness of mutual interests between government, institutes, and industry (e.g. product/service specifications and standards)

Economic Analysis & Communication

Research and determine product/service economic value messages to positively influence government policy and/or competitive advantage

Latest Publications

Here you will find the latest publications concerning the international availability of CBRN medical countermeasures against rare, but deadly diseases

Pay Now or Pay More

Pay Now or Pay More Abstract: There is no way to tell exactly what the economic damage from the COVID-19 impact will be, but initial estimates predict most major economies will lose at least 2.4 percent of their GDP over 2020 as a whole (OECD 2020). To put [...]

Interdependent Factors of Demand-Side Rationale for Chemical, Biological, Radiological, and Nuclear Medical Countermeasures

Interdependent Factors of Demand-Side Rationale for Chemical, Biological, Radiological, and Nuclear Medical Countermeasures Abstract: The deliberate use of chemical, biological, radiological, and nuclear (CBRN) materials in war or terrorist attacks is perceived as a great threat globally. In the event of a release of CBRN agents, protection by [...]

Strengthening the Cost Effectiveness of Medical Countermeasure Development Against Rare Biological Threats: The Ebola Outbreak

Strengthening the Cost Effectiveness of Medical Countermeasure Development Against Rare Biological Threats: The Ebola Outbreak Abstract: Some chemical, biological, radiological, andnuclear agents, whether naturally, accidentally, or intentionally released, can be very damaging and pose a high risk to national security, owing to their potential for economic and social [...]

“Inspiring and strengthening international business by bringing mutual interests of government, institutes & industry together to protect human & economic health”

Dr. MARK LAWRENCE JOHNSON, Managing Director

Published Articles

Research articles from Dr. Mark Lawrence Johnson that seek to define a path to public health economic policy to enhance the international availability of chemical, biological, radiological, and nuclear (CBRN) medical countermeasures have been published by numerous credible publishing companies and institutes.

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