Sales/Marketing & Government Policy

Comprehensive Business Consulting for Strategic Growth and Market Success

At MJ Lawrence Consulting, we specialize in providing comprehensive solutions that drive business success and enhance operational efficiency. Our expert services span across Business & Strategic Planning, where we help optimize your organizational strategy; Implementation & Product Distribution, ensuring seamless market entry and growth; Government Policy & Tender Shaping, leveraging our deep expertise to navigate complex regulatory environments; and Economic Analysis & Communication, delivering data-driven insights to inform critical business decisions. With decades of industry experience, we are dedicated to empowering organizations to achieve their full potential and stay ahead of the competition.

Business & Strategic Planning

MJ Lawrence Consulting reduces complexity and strengthens business focus to increase effectiveness and efficiency.

Examples include:

Business Feasibility – Gauge economics of market potential versus launch efforts
Situational Analysis – Increase insights surrounding company strategy, product positioning, knowledge, and people
SWOT Analysis – Determine company Strengths and Weaknesses as well as market Opportunities and Threats
Tactical and Strategic Development – Define key strategies and align to business objectives
Resource Allocation – Optimize resource distribution across the organization (e.g. sales force, portfolio efficiency)
Project Management – Cross-functional leadership to facilitate consensus and implement progress
Business Review – Faciliate affiliate and distributor targets to better align market performance expectations with headquarters

Mark Lawrence Johnson demonstrating diagnostic devices for Malaysian military officials

Implementation & Product Distribution

Based on precise targeted planning, MJ Lawrence Consulting achieves your objectives with its “hands on” approach. Examples include:

Stakeholder Interaction – research, target, and create interaction with most relevant key stakeholders
Product Launch – Build interdisciplinary team and drive roll out of launch strategy
Field Implementation – Execute marketing and sales objectives in the field (presentations, training, product tests, problem solving)
Organizational Effectiveness – Identify and design approach to improve effectiveness and efficiency in business processes
Sales and Marketing – Project management of diverse sales and marketing initiatives.
Distribution Expansion and Management – Build and manage distributors as well as participate at exhibitions

Government Policy & Tender Shaping

To harmonize mutual interests and needs of government, institutes, and/or industry concerning human protection and economic health, MJ Lawrence consulting offers multiple services. Examples include:

Market Development – Define a path towards creating economic policy that leads to government budgeting and public tendering for products
Funding Assessment – Identify political and payer hurdles, then lobby solutions
Alliance Building – Target and initiate alliances across public and private sectors
Tender Shaping – Increase potential for winning tenders by informing end-users and procurement authorities of product features and value messages before tender specifications have been defined and published

Banner of MJ Lawrence Consulting at a United Nations training workshop in Tbilisi, Georgia

Economic Analysis & Communication

In addition to broad experience and academic achievement as an economist, Dr. Mark Lawrence Johnson, head of MJ Lawrence Consulting, has writen countless business communications (e.g. newsletters, brochures, flyers) and is an accomplished author. His economic perspectives have been published by renowned companies such as Cambridge University Press, Springer, and diverse trade press. Both his English (mother language) and German (advanced) are business fit. Examples of projects he can execute for you are:

Economic Research – Conduct research to uncover news story and gather factual base
Economic Value Message Deduction – Perform analysis to determine mutual economic benefits associated with the availability of products and services
Author Articles – Write articles in full-length and abridged versions to clearly highlight the economic value message of products and services
Value Offer Communication – Disseminate product and/or policy economic value messages to appropriate audiences via personal contact as well as article publications
Economic Policy Guidelines – Design scenarios of policy that lead to cost-efficient solutions to economic hurdles associated with global health protection