Meet Dr. Mark Lawrence Johnson
Spearheaded by his direct representation of global pharmaceutical and biotechnological companies for almost 30 years (including commercial medicines, vaccine, and diagnostic devices), Dr. Mark Lawrence Johnson, head of MJ Lawrence Consulting, has earned significant recognition by the international medical countermeasures community (industry, governments, and institutions). His “hands on” experience spans across the business: from strategic planning, project management, commerical operations, marketing, sales, to government affairs.
Following traditional roles with leading pharmaceutical companies (Merck & Co, Eli Lilly, Astellas), Mark joined the biotechnology industry in 2007 to become one of the early pioneers in the European chemical, biological, radiological, and nuclear (CBRN) medical countermeasures market and especially policy and procurement development. Hence, he has accrued a mature and extensive global network that expands throughout Europe, Asia, and the USA. Since 2011, he has had many of his articles published in renowned trade magazines and presses: CBRNe World, Cambridge University Press, Springer, Medical Corps International Forum (MCI Forum), and Security Europe TM (SecEUR Sprl).
Mark holds a BA in Business Management (University of Maryland), MBA (Wake Forest University), and a Doctorate in Economics (Université Paris-Panthéon-Assas) on a global public health policy topic: “International availability of medical countermeasures against chemical, biological, radiological, and nuclear agents”. While maintaining a US and European citizenship status, he is fluent in the English and German languages. In his free time, Mark is a jazz trumpet player and can be found playing live music in Munich, Germany.
Connecting Government & Industry
Maintaining a neutral and in-depth understanding of the interests of both industry and government is key to building trustworthy and fruitful partnerships. This is the prerequisite for inspiring and successfully achieving common objectives.
MJ Lawrence Consulting facilitates and leads cooperation based on its well-established experience working neutrally with industry as well as governmental and institutional officials.
“To overcome the restraints of supply and demand that lead to market failure; thus, lack of CBRN medical countermeasure availability, international cooperation strategies have the potential to reduce the risk and opportunity costs of associated political efforts and financial investments.
Providing situational analysis and strategies for defining a path to public health economic policy has been the key motivation of my research and corresponding articles”.
Business & Strategic Planning
Develop vision and focused action plan to drive effective and efficient progress (incl. market analysis, resource allocation, and portfolio analysis)
Implementation & Product Distribution
Project management and “hands on” field implementation of sales, marketing, and government affairs activities
Government Policy & Tender Shaping
Establish awareness of mutual interests between government, institutes, and industry (e.g. product/service specifications and standards)
Economic Analysis & Communication
Research and determine product/service economic value messages to positively influence government policy and/or competitive advantage